Importance of Social Media for Business Owners
More than 4.1 billion individuals use social media on a daily basis. Forty-seven per cent of internet users ages 16 to 64 have spent more time on social media in 2020 than they did in 2019. It simply reinforces the value of social media for small businesses.
Social media has arguably never been more important than it is right now for brands. However, 2020 made it indispensable. Seventy per cent of small-business owners were concerned about financial hardships due to the COVID-19 crisis.
In a period when making money became more difficult than ever, leveraging on social media can be a lifeline.
Over the next few years, social media will play an increasingly critical role in driving sales and enhancing brand awareness. Here’s how (and why) you need to incorporate this valuable asset into your plans for 2021 and beyond.
“Social media is our second-biggest driver of sales”, says Mr Mike, manager at LUSHBarbers. “Most customers say they discover us on Google Map, and we didn’t realize we could reach a wide range of customers until we got listed and verified on GMB engaging dehincome digital marketing services for online visibility”
With so many great social media tools out there, it would be nice to highlight some of the top ones. These tools can streamline your workflow, save time and ensure your content reaches the right audience at the right time.
However, these tools are not arranged in any particular order and they’re all great in their own unique ways. If you like a tool and I have not mentioned it, please share it in the comments section.
Below are seven of the most popular social media tools available.
- TikTok
- Buffer
- WhatsApp Business
The next question on your mind right now will be, how do I manage my social tools effectively?
Here are Tips to Manage your Social Media Tools
After setting up social media tools like Facebook, Instagram and Twitter for your business. You may discover that handling them individually as a small business may prove a little too tasking. This is when you introduce social media management.
Social media management involves managing online presence using social media tools as highlighted in this article. It is a great tool for creating, publishing, analyzing content, engaging and interacting with social media users.
It is essential to achieve top performance in managing your social media tools to attract and convert potential customers. However, managing them individually can be clumsy, tedious, time-consuming and slow, thereby negatively affecting your expected results.
To save time, streamline and enhance your performance, you need to use social media management tools or engage an expert.
Social media management tools enable you to automate, analyze, control, monitor and dive deeper into your social media accounts. This way you can focus on creating great content. There are several effective social media management tools such as Hootsuite, Zoho, Sendible and more.
Without further delay, you can sign up on these seven most popular social media tools right now.
When you sign up, integrate your social media management tools and explore how to use them. Or engage a digital marketing agency to manage your social media and start using them to grow your business exponentially.
